How Photos Can Make or Break Your Marketing Campaign | Entrepreneur.com

 

Shutterstock image credit

How Photos Can Make or Break Your Marketing Campaign | Entrepreneur.com.

I’ve been touting the need for visuals to business owners for awhile now. Here’s a great read on why and how to get great content. The writer points out the tendency for viewers to survey image first, as opposed to ads and other text sections. I would also add video to this bucket. People are simply attracted to imagery and enjoy learning about the people and products they love. Behind the scenes  imagery is great fodder for content online. Check it for yourself; it’s an insightful article for any business owner learning to connect their product to the real world.

6 Best Practices for SEO 2012

Google heat map showing "Places" on organic search is hot spot for searchers.

6 Best Practices for Modern SEO.

Here’s a good article on SEO for 2012. I’m really happy to see this. It’s helped me update a bit for my own methods while starting a new project on SEO. It’s aligned pretty well with what I’ve learned, but it includes an up-to-date perspective, which can get lost in the mumbo-jumbo of documentation that is just too old on the internet and in classrooms. This is great timing considering I’ve started preliminary research and consultation to do search engine optimization for a photographer site! Click the link above to read more details.

Starting Up Smart: Why Start-Ups Need To Hire Women | The Daily Muse

 

Starting Up Smart: Why Start-Ups Need To Hire Women | The Daily Muse.

This is a great link to some basic tenets as to why it’s important to have women on your team as a start-up. After working at an all male software start-up myself,  I can truly relate to the paragraph below that I just pulled from this article.

1. Women Have Higher Social Sensitivity & Empathy

“Women tend to empathize more. They actually listen. They have open minds. Women have an uncanny ability to understand what a user wants, and how he or she is feeling when using a product or service. Is it useful? Is it intuitive?

Women are fantastic at conducting user interviews, holding feedback sessions, collecting ideas and synthesizing them into actionable requirements, prioritizing features, designing wireframes, and ultimately, communicating business needs to the technical team.

I would even go so far as to say women make better product managers and user experience specialists in a start-up environment—a sentiment echoed by Fred Wilson at Rachel Sklar’s event “Diversity In Tech: A Great Investment”  last October. In a world where we’re aiming to build products that fill in the gaps of unmet needs, what better person to do the job than a woman?”