Pinterest launches Secret Boards so you can pin in private

Originally posted on VentureBeat:

Because some things are better kept to yourself, Pinterest today launched a new feature called “Secret Boards.” The boards allow members to pin in private for the first time.

Two-year-old Pinterest makes a popular web and mobile service for tacking digital goodies such as favorite recipes, home decor must-haves, and fashion finds to collections called boards. Today, the service is finally adding a way for people to collect and store these digital treasures without fear of public scrutiny.

“We hope that secret boards will make Pinterest even more useful,” the company announced in a blog post. “You can use secret boards to keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world.”

Members can create the new private spaces at the bottom of their profiles on the web, or opt to add a new…

View original 73 more words

How Photos Can Make or Break Your Marketing Campaign | Entrepreneur.com

 

Shutterstock image credit

How Photos Can Make or Break Your Marketing Campaign | Entrepreneur.com.

I’ve been touting the need for visuals to business owners for awhile now. Here’s a great read on why and how to get great content. The writer points out the tendency for viewers to survey image first, as opposed to ads and other text sections. I would also add video to this bucket. People are simply attracted to imagery and enjoy learning about the people and products they love. Behind the scenes  imagery is great fodder for content online. Check it for yourself; it’s an insightful article for any business owner learning to connect their product to the real world.

6 Best Practices for SEO 2012

Google heat map showing "Places" on organic search is hot spot for searchers.

6 Best Practices for Modern SEO.

Here’s a good article on SEO for 2012. I’m really happy to see this. It’s helped me update a bit for my own methods while starting a new project on SEO. It’s aligned pretty well with what I’ve learned, but it includes an up-to-date perspective, which can get lost in the mumbo-jumbo of documentation that is just too old on the internet and in classrooms. This is great timing considering I’ve started preliminary research and consultation to do search engine optimization for a photographer site! Click the link above to read more details.

Twitter launches ‘interest targeting’ to help advertisers reach people in 350 categories

Originally posted on VentureBeat:

Twitter has today launched interest targeting, incentivizing advertisers with 350 more reasons to pay to promote their tweets.

Interest targeting pivots around Twitter’s real-time interest graph and offers advertisers a way to target their messages to specific audiences by selecting from more than 350 interest-related categories. Offered interests include everything from specific life stages, particular pets, personal finance interests, style and fashion preferences, education levels, and movie and music genres.

Twitter’s two-level interest hierarchy is composed of more than 350 categories.

The information network lets advertisers choose their audiences by selecting interests from a two-level hierarchy, as pictured right.

“As an example, if you were promoting a new animated film about dogs, you could select Animation, under Movies and Television; Cartoons, under Hobbies and Interests; and Dogs, under Pets,” explained Kevin Well, Twitter’s director of product management.

Advertisers looking to slice and dice audiences more precisely can create custom segments…

View original 130 more words

New Facebook ad tech will let advertisers match your Facebook with their customer database

Originally posted on VentureBeat:

Facebook is working on new ad technology that will allow businesses you already buy from, but are not connected with on Facebook, to match your email address and your Facebook identity. By connecting their customer records and your Facebook information, companies will be able to market to you better on Facebook … because they’ll know much more about you.

As reported by Inside Facebook, some Facebook Power Editor users (Power Editor is an advanced Facebook ad creation tool) saw the matching feature temporarily today:

Facebook customer and identify matching tool

Facebook confirmed to TechCrunch that this is a real product, explaining that businesses will be able to upload their customer lists (email addresses, phone numbers, and user IDs) to Facebook in an encrypted form, where they will be compared with Facebook’s user data, also in an encrypted form. The upshot of the process is that without the company getting access to…

View original 231 more words

Starting Up Smart: Why Start-Ups Need To Hire Women | The Daily Muse

 

Starting Up Smart: Why Start-Ups Need To Hire Women | The Daily Muse.

This is a great link to some basic tenets as to why it’s important to have women on your team as a start-up. After working at an all male software start-up myself,  I can truly relate to the paragraph below that I just pulled from this article.

1. Women Have Higher Social Sensitivity & Empathy

“Women tend to empathize more. They actually listen. They have open minds. Women have an uncanny ability to understand what a user wants, and how he or she is feeling when using a product or service. Is it useful? Is it intuitive?

Women are fantastic at conducting user interviews, holding feedback sessions, collecting ideas and synthesizing them into actionable requirements, prioritizing features, designing wireframes, and ultimately, communicating business needs to the technical team.

I would even go so far as to say women make better product managers and user experience specialists in a start-up environment—a sentiment echoed by Fred Wilson at Rachel Sklar’s event “Diversity In Tech: A Great Investment”  last October. In a world where we’re aiming to build products that fill in the gaps of unmet needs, what better person to do the job than a woman?”