Originally posted on VentureBeat:
Twitter has today launched interest targeting, incentivizing advertisers with 350 more reasons to pay to promote their tweets.
Interest targeting pivots around Twitter’s real-time interest graph and offers advertisers a way to target their messages to specific audiences by selecting from more than 350 interest-related categories. Offered interests include everything from specific life stages, particular pets, personal finance interests, style and fashion preferences, education levels, and movie and music genres.
The information network lets advertisers choose their audiences by selecting interests from a two-level hierarchy, as pictured right.
“As an example, if you were promoting a new animated film about dogs, you could select Animation, under Movies and Television; Cartoons, under Hobbies and Interests; and Dogs, under Pets,” explained Kevin Well, Twitter’s director of product management.
Advertisers looking to slice and dice audiences more precisely can create custom segments…
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