Twitter launches ‘interest targeting’ to help advertisers reach people in 350 categories


New Facebook ad tech will let advertisers match your Facebook with their customer database

Starting Up Smart: Why Start-Ups Need To Hire Women | The Daily Muse


Starting Up Smart: Why Start-Ups Need To Hire Women | The Daily Muse.

This is a great link to some basic tenets as to why it’s important to have women on your team as a start-up. After working at an all male software start-up myself,  I can truly relate to the paragraph below that I just pulled from this article.

1. Women Have Higher Social Sensitivity & Empathy

“Women tend to empathize more. They actually listen. They have open minds. Women have an uncanny ability to understand what a user wants, and how he or she is feeling when using a product or service. Is it useful? Is it intuitive?

Women are fantastic at conducting user interviews, holding feedback sessions, collecting ideas and synthesizing them into actionable requirements, prioritizing features, designing wireframes, and ultimately, communicating business needs to the technical team.

I would even go so far as to say women make better product managers and user experience specialists in a start-up environment—a sentiment echoed by Fred Wilson at Rachel Sklar’s event “Diversity In Tech: A Great Investment”  last October. In a world where we’re aiming to build products that fill in the gaps of unmet needs, what better person to do the job than a woman?”

The Latest and Greatest – Brand Advocates Making Waves on Facebook

Example of Wildfire Webinar -


Hello all — I wanted to share the most recent interesting webinar I’ve found on social media for business. Yes, I’m already a believer in this because I’ve seen and heard about many case studies of success over the past couple of years, as well as some failures (GM). But, this one in particular talks about different types of fans on Facebook and why the advocates are so important. Not only will they share your promotions, they will engage like no other on your page, turning your marketing and sales ideas into conversions. Just watch and see what I’m talking about. The metrics and examples are there!

Compliments of Wildfire (the one that was just acquired by Google).

Let me know what you think.

“A New Beginning – Is Fear Holding You Back?”

CEO Lazerow (Buddy Media) expresses himself after selling his social media company to Salesforce for $689 million. The story is in the history of his life. Check it out!

 via @youtube

The Marketing Maven Blog Inspiration

Hello! Welcome to The Marketing Maven Blog! I’ve decided to open this blog after realizing I don’t have time to answer all the questions on web marketing coming from friends and family operating small businesses. So, here you can get plugged in to making an impact on your world and your biz. Writing and website shares will be on

  • Web Marketing:  Getting the word out on your small biz online with SEO, Adwords, Social Media (SM), Analytics
  • Tech News: Mobile Marketing, Venture News Tidbits, Small Biz Utilizing Tech

I’m considering having a page on cultural and lifestyle  marketing, as well as content ideas. Let me know what you think about this. I seem to be immersed in this area off and on and freelance in it as well.