I’ve been touting the need for visuals to business owners for awhile now. Here’s a great read on why and how to get great content. The writer points out the tendency for viewers to survey image first, as opposed to ads and other text sections. I would also add video to this bucket. People are simply attracted to imagery and enjoy learning about the people and products they love. Behind the scenes imagery is great fodder for content online. Check it for yourself; it’s an insightful article for any business owner learning to connect their product to the real world.